Case Studies are effective promotional tools. Next to White Papers, they’re second in popularity ... used to promote products or services.
Have you ever been commissioned to write a case study…? If so, you’ll know that a case study demonstrates how a specific situation was initially identified, which solution was selected to resolve the issue, and a summary of the final results.
In the IT world, case studies tend to be short; somewhere between 300-500 words.
In general, aim for three pages, and include one graphic per page at most. Anything else looks like hard sell and case studies typically take a soft-sell approach. How many intelligences can you see at work in a case study…? How could more intelligences used to create your case study... appeal to more people across multiple intelligence mixes...?
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