Seth Godin cheers for more flexibity when it comes to marketing and Seth's rally makes sense when you think about it...Since there is no one formula to the winning solutions that move a firm forward… Why not motivate workers to use their unique personal 
strengths to solve the organization’s problems? For example, fill in one core problem you see at work here ______________. Notice I left room enough for the problem … without room for the fog that keeps business teams from successful solutions….
Ok…now that you see the problem clearly…ask for solutions from people who differ for you….
Start with a musical worker who’s interested in vocal sound distinctions, lyrics, musical compositions, instrumental work, background music, cultural distinctives.
Then get another solution from a movement intelligent person… This could be a gymnast, dancer, builder or actor who’s interested in movement, dance, role plays, constructed mock-ups, building projects, games…
Next ask a people-smart worker…which could be a debater, teacher, salesperson or even a politician…. These include people who do inter-cultural projects, group problem-solving, cooperative activities, pair-sharing….
Don't forget to get solutions from introspective people … look around for that reflective or wise person who likely banks good ideas in journal entries, letters written, self-management, or moral judgments….
Ready for a complexly different angle?
Then ask ideas from a nature lover, environmentalist or anthropologist, or farmer who’ll be happy to add views from solutions they use for crop-management, dairy farming, animal, tree or plant population, moral judgments about agricultural and animal interests….
If you are still open to new ideas … then go to a logical or mathematical thinker and ask a mathematician or scientist who’ll likely give you a solution or two from data, logical sequencing of events, problem solving stages…
A language smart person who might also be a poet, speaker, writer or lawyer would likely find your solutions from brainstorming activities, written words, debates, speeches, media reports…
Ready for a final shot at a great solution to the problem holding your organization back…?
Then ask a person who's spatially smart … could be an artist, sculptor or navigator who’ll see the problem through visual representations, graphs, geometric designs, diagrams, artistic displays, maps, or sculpturing….
Ok… if you don’t have your problem solved yet... you haven’t been listening to all the unique mixes of talent all around you…. Just writing ideas from Gardner's multiple ways of knowing and expressing solutions here ... reminds me that it’s hard to believe so much hidden or unused talent sits idle at work daily… Solutions often wait in the wings of people who feel devalued in our organizations… while we look in one or two places only for the solution they’d love to offer… What in the wings near you …?
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