Apparently Singapore Airlines reports profits yearly – with no losses reported 
… and all because they master in customer service …. Giving better customer service makes sense when you think of its ability to increase profits. It makes even more sense if you look at the power of brain based business practices to:
1. Rewire a person’s cognitive map in your favor: Every time you leave customers satisfied you have helped to rewire their cognitive maps to come back…. All because they want to do business with your firm and their hippocampus responds by storing the messages to bring clients back.
3. Increase mental tone for more innovative possibilities created at work: Because employees at Singapore Airlines give good service they also get back from clients … many more exchanges in similar tone…. That exchange actually helps to increase their mental acumen for in the airline’s favor for winning results at work.
Cognitive maps…serotonin hormones… and mental tone ... are three of the best kept secrets of the trade…. Want a competitive edge from cutting edge practices? It’s not surprising to me that one airline can benefit from these brain based tactics year after year. It does puzzle me that more businesses have not seen the value in caring more for clients. Start with a new plan for customer service and the same strategies could also turn your business from loss to profit in remarkable ways. Singapore Airlines is showing us more about how this is done… and brain based business practices simply explain why it works without fail…. How's your profit coming along this quarter...
» Changing 2007 a Mental Myth at a Time (1) from BrainBasedBusiness
Some stores sell more stress than hope during the Christmas season, which which leads to people’s feelings of failure. Unfortunately, these feelings often add to the limited success people predict for the coming year. and can als... [Read More]
Tracked on: December 27, 2006 2:03 PM | Permalink to Trackback