« What do you Expect Anyway? | Main | Romancing the Joy of Words »

May 8
Making Decisions with Dread...

I just read today… in Science Daily  … that neurobiology of dread gives scientists clues about human decision making .... Teeth chatter.gif

Neuroscientists ...led by Gregory Berns, MD, PhD... used functional magnetic resonance imaging (fMRI) to identify areas of the brain that activate when a person experiences dread. Research in the growing field of neuroeconomics, uses neuroscience methods  to address economic questions.

Dr. Burns put it this way:

"Most people don't like waiting for an unpleasant outcome, and want to get it over with as soon as possible. The only explanation for this is that the dread of having something hanging over your head is worse than the thing that you are dreading. It is a commonplace experience, but standard economic models of decision-making don't deal with this issue. So, we decided to take a biological approach and see what happens in the brain that might cause people to make such rash decisions."

An fMRI scanner showed the brains of the study participants while delivering a series of low voltage shocks to the foot of each participant, with different levels of intensity and different time delays up to the shock.

Brain activity related to dread was seen mostly in areas of the brain associated with pain. Interestingly dread was found in different parts of the pain network …one linked to attention. This location suggests that dread is not the same as fear or anxiety, both emotions which are controlled by different brain regions.

Researchers also found that dread can be diminished by diverting attention. Hmmmm…what was I dreading today that a good golf game could mitigate…? You?

0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« What do you Expect Anyway? | Main | Romancing the Joy of Words »

Advertise

Related Resources

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    Successful and Outstanding Blogger
    BlogBurst.com
    QAQnA Mug Club
    10 Tips for 10 Million Women
    My site was nominated for Best Business Blog!

    Business and Management Articles
    Dig Your Job Badge

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Consultants

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    BrainBasedBusiness is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb