
Doug Hall, a chemical engineer and entrepreneurial giant, ![]()
encourages business leaders to step out bolder in what he calls capitalist creativity. I call it reframing hard and soft skills, into smart skills, which include your multiple intelligences.
In his book, Jumpstart your Business Brain, Doug shows how smart people tend to use and celebrate multiple approaches to solving business problems for more profitability. It’s common practice for those who already possess or who develop strengths located in both sides of the brain, but what about the rest of us? Simply put, people can learn skills that would show brain activity in many areas …if they wired their heads as Doug did, with a dozen electrodes. What do you think?
To develop both sides of the brain is to sharpen hard and soft skills into tools for the trade. For example, Doug wrote: “when I do math problems, both sides of my brain light up as I both calculate and visualize the numbers.” When Einstein flunked math class and his eighth grade teacher called him a bonehead… Think she was testing what she understood to be Einstein’s inability to use “hard skills” to solve problems? Creativity can replace failing routines when we do even one small routine in a different way…
If Einstein’s teacher had looked at the way her student visualized himself riding the curve of the arc as a way to calculate solutions for the Theory of Relativity, she’d have looked past his inability on one side of the brain to encourage his genius abilities on the other. Why not jumpstart your business brain today by using one different intelligence to solve a routine problem that’s been holding you back…. Don’t forget to come back and share the results though….










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