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May19
Customers, Creativity, and a Climb for Business

I always enjoy reading about customer care and creativity that comes from using more of our brains at Kathy’s Sierra’s blog at Creating Passionate Users.  According to Tim Claydon… Jet Blue’s senior vice president of sales and marketing… Jet Blue’s climbing fast in the Rochester area based on their own “use of creativity and solid customer service.” 

If that's really so ...and if the airline industry has found a way to hold business steady without nose diving its service to passengers … then I might be ready to give them another try…. Claydon clapping hands.gifspoke at the Rochester Chapter of American Marketing Association meeting a couple of days ago… and when I saw the report in Thursday’s
Democrat and Chronicle … sandwiched in between CPI data stocks falling and Enron leaders going before a jury… I hoped Jet Blue might help us to turn business intelligence around for the sake of all the customers who fell off airlines' radar several years ago....

It was much the same as integrity seemed to fall from Enron's view… Thanks Kathy Sierra for the sparks of creativity and hope for the brain.... Maybe these two really can bring business back in a positive direction. What do you think...?


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