Benefiting at work from Brain Based Insights

If you’d been at the seal gathering in the news today,
would you have supported or opposed this hunt? Back in today’s news because it stirs up both moral and emotional responses on both sides, this story suggests a need for new mental tools. The moral brain is wired to take a stand that will advance a just cause, find courage to stop a shady deal, and make deals we can live with. 
     Ever envision moral judgment as it resides in your brain? To get the picture, mentally drag and drop your last discussion about profitability into a moral perspective and you’ll likely see valuable views on both sides of the outcome. A fast checklist for moral action  is to ask who wins and who loses with this plan? 
     The key is to link the wider problem of moral judgment and the human brain with how you increase your bottom line.
     What moral tactics do you use for getting good results without losing moral integrity? Einstein must have been ahead of this game too when he described morality as “not a fixed and stark system, but a task never finished. If morality for Einstein was something that is always present to guide our judgment and inspire our conduct,” how does it work for you?
     It’s rarely an easy call to take the kind of stand people remember and appreciate you for. The seal hunt topic is especially messy, because moral Judgment is shrouded at times, and to make matters worse, the brain’s moral activity now shows more about why the best moral outcomes are rarely the same for all. 
     Do you know what part of the human brain is responsible for moral judgment? Apparently many regions, and these regions are activated whenever we act morally. While moral judgment requires some reasoning, emotion and affective intuition play a larger role than thought, according to researchers at Princeton University.
     Joshua Greene, a researcher at Princeton, alleges that no one brain region is specifically devoted to moral judgment but it is rather a complex process using contributions from many brain regions. Not as black and white as you thought? To see for yourself, why not ratchet up your firm’s moral outcomes by acting today on one personal belief that you could defend morally to a leader you most admire? You’ll be happy to know that moral actions tend to benefit a company's bottom line in the long run, more than do immoral practices.