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Apr28
Brains of a World Citizen
USA Today reported today that there’s an effort to improve the American image abroad … Jayne Clark wrote the article, “That Ugly American Image is Getting a Makeover Guide.” traveler.gif

     What’s to improve, as you see it? Some say it could be good for business… The Travel Industry Association of America (TIA) is solidly behind the improvement effort... “The American-image problem is of primary concern to TIA, says spokesman, Allen Kay.” 

     TIA leaders are caught in a dilemma created by a damaged US image since they promote travel to this country.

     I was surprised to see that “Travel and Tourism generates $1.3 trillion in economic activity in the U.S. every year. That equates to $3.4 billion a day, $148 million an hour, $2.4 million a minute and $40,000 a second.”

     Sample advice from the New World Citizens Guide published by Business for Diplomatic Action suggests that to be a better world citizen, Americans will want to: speak lower and slower; leave slang at home; listen as much as you talk; dress up; remember that your religion may not be theirs. Do you agree with these tips?

     It seems to me that it could also be good for business if we ask more questions. Want to know what car buyers in China value, for instance? Check out international business expert, Bill Belew's thoughts… “Around half of Chinese buys rely on opinions of family and friends for their buying decision. So, not only do you have to convince the buyer, you have to convince their friends and family as well.
33% of Chinese rate engine and transmission performance as No. 1 priority as opposed to less than 20% of buyers in the US.” 

     Any ideas about how to rewire our brains for the sake of world citizenship?


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