Benefiting at work from Brain Based Insights

During a flight in first class with Barry Burnett,  I learned to simplify, trust my gut and, make a buck a day…

A millionaire consultant and CEO at BDR, Barry  teaches leaders how to turn business around in three straightforward steps.  Partly because he made his first million before thirty, and partly because we chatted for six hours, I caught Barry's winning formula, and picked up his motivation for tactics I would try.

And before the week ended, back about 10 years ago, Barry’s three steps began to turn finances around at the MITA International Brain Based Renewal Center. 

Barry challenged me to mark money habits, rather than mark time at work, and  it didn’t take rocket science to see money management needed tweaking at the Center. Here’s what I learned.

Financial success at MITA suddenly seemed locked behind Barry’s three keys to turn financial possibilities into profit for those who persist. “The experts make it seem harder than it is,” he insisted. Barry went on to explain  the first key, “Simplify to understand.”

He claimed that money matters have become so complex, some accountants now have trouble making sense of it. Nevertheless, the average person can simplify key issues to make good choices. Interesting… That advice resonates with brain based renewal approaches we advocate here at MITA .  Only, back to basics for us means, “go back to brain basics.”


I saw other similarities too -- we help leaders get in touch with people’s interests and abilities for higher dividends, in much the way Barry touches on people’s past experiences with money to help them understand how to improve their bottom line. It works...

Barry sees renewal as simply stating your needs, setting goals, and walking daily to get there. “Take what worked in your old life,” Barry said, “and apply it now to making a million in business.” 

It’s so simple, it passes by most people,” he added. How hard can it be?  I had the first key, before we left the runway. 

Second, Barry said, “Go with your gut.” Assuming we set goals and stay consistent, gut feelings apparently begin to bring in the bacon. But how? Barry’s third and final suggestion added the clincher. “Make a buck every single day, and start today,” he said. When I responded that I’d try,” he shot back, “Take out the word, ‘try.’”

     It may seem that money matters come easier to Barry than to most of us... And I too expect to hit a few more speed-bumps as this brain based renewal business continues to pay for itself.

Yet, I remain grateful for a  plane trip on Northwest Air, where I met Barry’s vision for new colors and then saw how each hue fits into the rainbow here at MITA.